Fundraising Strategies

McEvoy & Associates does more than develop successful fundraising strategies. They empower organizations by establishing proven fundraising procedures that promote sustained giving and an expanding base of donors.

Fundraising Strategy Development

  • Research the issue’s appeal to donors
  • Create a donor database to track and manage fundraising contributions
  • Set up research methods to expand the donor base (print, Internet, current donors, etc.)
  • Develop donor source codes for more targeted and effective fundraising
  • Determine a finance plan and budget

Fundraising Procedures

  • Coordinate direct mail solicitation campaigns (message, creative, mailing list, etc.)
  • Establish donor contact procedures (thank you letters, appeals for increased giving)
  • Manage high-dollar donor call programs (script development, phone banks, etc.)
  • Analyze financial results to determine areas for improvement