Fundraising Strategies

McEvoy & Associates does more than develop successful fundraising strategies. They empower organizations by establishing proven fundraising procedures that promote sustained giving and an expanding base of donors.

Fundraising Strategy Development

• Research the issue’s appeal to donors
• Create a donor database to track and manage fundraising contributions
• Set up research methods to expand the donor base (print, Internet, current donors, etc.)
• Develop donor source codes for more targeted and effective fundraising
• Determine a finance plan and budget

Fundraising Procedures

• Coordinate direct mail solicitation campaigns (message, creative, mailing list, etc.)
• Establish donor contact procedures (thank you letters, appeals for increased giving)
• Manage high-dollar donor call programs (script development, phone banks, etc.)
• Analyze financial results to determine areas for improvement